Rebox

Closing the loop on e-commerce waste through smart, circular packaging.

The Challenge

As e-commerce continues to grow, so does the environmental impact of single-use cardboard and plastic packaging. ReBox was designed to create a circular economy by replacing traditional boxes with smart, reusable packaging. The challenge was to design a mobile experience that makes returning and tracking these boxes as effortless as the initial purchase.

User Research and Insights

I focused on Marcus, an environmentally conscious professional who values sustainability but is often deterred by "green" processes that are time-consuming or inconvenient.

PROBLEM

Users are willing to participate in circular systems only if the tracking is transparent and the return process requires zero extra effort.

OPPORTUNITY

Leverage real-time GPS and smart-lock technology to give users total control over their deliveries and returns, making sustainability seamless.

Iterative Design Process

I moved from Task Analysis to Wireframing, focusing on a three-pillar user flow:

Discovery

AI-powered facial scanning.

Personalization

Recommended products based on scan results.

Retention

Loyalty dashboard that rewards consistent skincare habits.

Refinement

During the wireframe phase, I prioritized the "Scan" interface, refining the user flow to include clearer instructional overlays. By simplifying the UI and adding real-time positioning cues, I ensured users could capture accurate data on the first try, reducing friction at a critical entry point.

Testing and Validation

I conducted usability testing on the low-fidelity prototype to identify friction points then improved and tested the high-fidelity prototype. Key Task: Complete the AI face scan and view personalized recommendations.

QUANTITATIVE METRICS

Metric

Phase 1 (Low-Fidelity)

Phase 2 (High-Fidelity)

Improvement

Success Rate

65%

100%

+35%

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Avg. Time on Task

2m 14s

48s

64% faster

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Miss-clicks (Errors)

4.2 per user

0.5 per user

88% reduction

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SUS Score

62 (Marginal)

88 (Excellent)

+26 points

The Solution

The final product is a sleek, clean interface that integrates:

Real-time Skin Analysis: Instant feedback on skin concerns.
AI Results & Synthesis: I designed a clear, digestible questionnaire and results screen that synthesizes complex AI scan data into a simple terms for the user.
Targeted Recommendations: I refined the layout for recommended products, ensuring each suggestion was explicitly linked to a specific skin concern identified during the analysis.